Opening Keynote: Mark Aloia

on Behaviour Change in the Age of Persuasive Technology

Mark Aloia

Dr. Aloia is the Global Lead for Behavior Change at Philips HealthTech and an Associate Professor of Medicine at National Jewish Health in Denver, CO. He has also been on the faculty at the University of Rochester and at Brown University as a prominent health researcher. Dr. Aloia has studied health behavior change for the past 20 years and maintains NIH funding through his academic work, with over $15M in funding to study health behavior change. He serves as an NIH grant reviewer and has published over 50 scientific papers in high quality journals. Dr. Aloia has also served on the Editorial Boards of the journals Sleep, Health Psychology, and Behavioral Sleep Medicine. He has edited a book on Behavioral Treatment for Sleep Disorders that has been translated into multiple languages. He is a regular blogger on Healthy Living for the Huffington Post.

Dr. Aloia’s focus on behavioral methods to improve adherence to treatment has made significant contributions to the sleep and health psychology fields. His studies include a strong focus on promoting positive health behaviors using theoretical models of behavior change and bringing theory into practice by incorporating these ideas into mobile applications and new sensor technology. His work at Philips has resulted in products and services that have demonstrated effects on health outcomes and help differentiate the company as a developer with empirically tested health outcomes.

Keynote abstract: Behavior change has been the hallmark of Psychology for centuries, with Health Psychology emerging as a discipline in the 1970s. Despite there being an entire field devoted to health behavior change, we have a long way to go to decrease the global health burden. For the first time, Technology offers us a means of applying the knowledge we have from Health Psychology to a broad base of potential users. As with any emerging field, Persuasive Technology has enjoyed much success as well as its fair share of criticism. A discussion has emerged in the field of Clinical Psychology on how to work with application developers to create meaningful health behavior change. Clinical Psychologists bring theoretical models and strategies of behavior change to the table, but they lack the practical and tactical knowledge around how to build effective and engaging mobile or web-based solutions. We will discuss the connection between Psychology and Technology in building such change. An example will be given to demonstrate how interpersonal approaches, typically used in therapy, have been incorporated into automated interventions driven by a mobile application to create meaningful change at a population level. Our interdisciplinary roles in the burgeoning field of Persuasive Technology are critical to create change within the healthcare landscape. We should embrace these roles to create change both within our work environments and our global community.

Closing Keynote: Cees Midden

on Persuasive Technology for a Sustainable Society: Intervening in Automated Responses


We are happy to announce Persuasive Technology Livetime Achievement Award winner Cees Midden as keynote speaker at PERSUASIVE 2016.

Cees has been full-time professor of Human-Technology Interaction at Eindhoven University of Technology in the Netherlands, Department of Industrial Engineering and Innovation Sciences) since 1991 and is now an emeritus. He received a degree in Psychology from the University of Leiden in 1976. Among other activities he chaired the group Human Technology Interaction at TU/e between 1993 and 2013. From 1993 to 1999 he served as the first chair of the TU/e-program Technology for Sustainability that initiated a doctoral research program and master education on sustainable technology. He is the founder of the international annual conference on Persuasive technology and organized the first meeting of this conference in Eindhoven in 2006.
His research focus is on the psychological factors of human-technology interactions. He published extensively on environmental consumer behavior, on the perception and communication of technological risks and the adoption of technological innovations. Special topics of interest have been trust in sociotechnical systems, emotional and automatic components of judgment and behavioral choice and the development of persuasive technologies and environments. Cees is recognized as an international expert in the field of persuasive communication and persuasive technology with a particular interest for the area of sustainable development. He authored and co-authored more than 150 papers, on behavior change, persuasive communication environmental behavior and risk perception.